LUXURY YACHT SALES
Sailboats | Catamarans | Trawlers | Sportfish | Motor Yachts
BRIDGING THE GAP IN YACHTING
After managing, chartering, and providing boating education in the Florida Keys since 2018, we learned that our students, customers, and guests needed more than just one-off services.
They were searching for a partner.
A partner who anticipates the education required for the boat they want to purchase or sell. A partner who understands state, local, and federal regulations and how that impacts their maritime experience. And a partner who knows what questions need to be asked when buying, selling, and commissioning a boat, to ensure you're making the best possible investment.
Because to us, boating is not just a transaction. It's a lifestyle, a commitment, and an adventure. This is personal. And frankly, it can be emotional. When all these pieces align with a business you know and trust, the rest is just smooth sailing.
Based out of The Perry Marina in Key West, our team incorporates our core values of flexibility, integrity, and transparency into each and every relationship. Our primary focus will always be earning your trust and respect while delivering on your objectives.
TRUSTED YACHT SALES CONSULTANTS
In partnership with Just Catamarans, a worldwide leader in yacht service and sales based in Florida, Bluesail's team of licensed yacht consultants offers an array of yachting expertise throughout the United States. Whether you are selling a boat, buying a new or pre-owned yacht, or simply learning about the yachting lifestyle, the Bluesail team of licensed experts is here to help. We pledge to take the time to walk each client through the entire buying or selling process. From listing your boat for sale to conducting market searches to handling offers, trial runs, and surveys, we’ll be transparent about what to expect while ensuring the buying or selling process aligns with your timeline and objectives.
BOAT BUYING GUIDE
Buying a boat, whether as a first-time owner or a veteran owner, is a big deal. It’s exciting, freeing, and confusing all at the same time. Confusing, only because there may be a million questions running through your head. We created the ultimate guide to buying a boat to help you understand the process and get on the water as quickly as possible.
- What type of boat is best for you?
- How much does it cost to own a boat?
- How do you find the right yacht broker?
- Do you need a professional marine surveyor?
- Can you buy a boat without a boating license or certificate?
LISTING YOUR YACHT WITH TEAM BLUESAIL
Our approach to selling your yacht is efficient, effective, unique, and — most importantly — designed to reach qualified buyers. Gone are the days of achieving top dollar by simply listing a few details and pictures on Yachtworld.com. We use our industry knowledge and marketing strategies to understand the overall approach to how buyers search for a yacht. Therefore, better understanding how to make your boat stand out from the crowd. Best part? Bluesail’s unique and custom approach to each yacht listing doesn't cost you any more than the same standard commission charged by other yacht brokers.
Let Us Tell Her Story...
Most boat manufacturers produce hundreds, sometimes thousands, of each model in their lineup. Each boat can hardly be differentiated between serial numbers until the moment that boat finds her new home. From that point forward, she becomes an extension of your family; the boat is there through thick and thin, for better or for worse, and she has a story to tell. We start by producing an eye-catching, high-energy sales video. We’ll highlight the areas of your vessel that you're most proud of while engaging and relating to the buyer’s needs. Check out our latest listing video here, a meticulously maintained 2018 Seawind 1260 cruising catamaran.
Connecting with prospective buyers on a personal level is a critical strategy to set your boat apart from the rest. So why not share your boating experience with a larger audience? A Bluesail podcast episode featuring you and your boat is included with every listing. Let's talk about that one time you took the kids out for a day sail and they dared to see how fast you could go before needing to reef the main sail. Or how about that special day you popped the question 💍 to your partner onboard your yacht? From all your special memories of enjoying your boat with family and friends to bragging about that lithium battery bank you designed and installed all on your own, we'll make sure to relate and share your experience with other boaters.
With thousands of qualified mariners, adventurers, and travelers in our database, our digital marketing expertise runs deep, promoting our services and listings through email newsletters on a monthly basis. Bluesail's loyal and engaged audience achieves more than 50% open rates on a regular basis, much higher than industry averages. This year alone, we're on track to send over 25,000 targeted email newsletters!
SEO & Organic Search
Bluesail's approach to digital marketing is among the most progressive in the entire maritime industry. We use best practices from Bing, Yahoo, Google, YouTube and other search engines to develop targeted video, audio, and written blog content; meeting buyers according to what they type into the search bar. This brings your listing to the top of the pack early in the process and builds trust among buyers before they even view your listing.
Social Media Marketing
When Bluesail was founded in 2018, we made social media our top digital marketing priority... and gosh, we're glad we did! Our heavily engaged audience, consistent 5-star reviews, and customer service awards provide prospective buyers with the social proof needed to build trust in working with Bluesail on a large, long-term yacht purchase.
We reach various customers through market-leading primary social media platforms such as Instagram, Facebook, Google My Business, TripAdvisor, YouTube, and more!
Team Bluesail's yacht brokerage partner, Just Catamarans, is a worldwide leader in both power and sailing yachts sales and service, based right here in South Florida. While the Just Catamarans team has deep expertise in all types of yachts, their core expertise resides with power and sailing catamarans, providing a full spectrum of catamaran ownership service and support. The partnership with Just Catamarans makes a difference with our clients by delivering greater speed to market, a secondary targeted email newsletter database, a built in service-center partnership, and a presence at all major U.S. boat shows just to name a few.